We believe the power of our brand identity gives us the unique ability to resonate with the new generation of the digital age directly, to create positive innovative change to the industry through our operations, evolving technology, the engaged Look Photogenic community and our core values.

Our powerful brand names and the entire "Photogenic" Portfolo of labels connect and resonate with the increasingly important Gen-Z and millennial demographic...where the digital image lifestyle motivation is in the brand name itself. These consumers, live in a hyper-connected, image focused, selfie obsessed digital world with a unique shopping style preference and respond to a different style of communication than generations of the past.

The fundamental pillars of our social impact agenda are sustainability, diversity, inclusion and supply chain. We are a company that is continuously learning and innovating and are committed to doing so for years to come.